KUALA LUMPUR: REV Media Group is reshaping the local influencer marketing landscape with the launch of SPARK Creators, its latest innovation under the SPARK brand.
This initiative introduces audiences to AI influencers Liz Spark and Adam Spark, and offers local brands a fresh approach to digital marketing.
Additionally, SPARK Creators brings together a dynamic range of influencers from various fields, featuring mega and macro influencers like Nandini, Moses, BapaBros and Syafiq (Sonic Webs), alongside rising micro and nano influencers such as Adam Lobo, Zaidi Aziz and Amat Larbsib.
AI INFLUENCERS IN THE SPOTLIGHT
Liz Spark is a 22-year-old lifestyle influencer based in Kuala Lumpur. With a mixed Malay and English background, Liz focuses on producing content related to beauty, health, fashion, travel and personal development, offering fresh, easy-to-understand insights to her audience.
Meanwhile, Adam Spark, a 25-year-old technology enthusiast also based in Kuala Lumpur, is known for his expertise in tech reviews, tutorials, unboxings and the latest news in the technology space. Adam is the first to offer his reviews to the public whenever a new gadget arrives on the market.
With the addition of Liz and Adam, SPARK is confident it will open new opportunities for brands to reach diverse markets. This strategy aims to deliver more impactful and innovative campaigns, engaging audiences across digital platforms, TV, radio and beyond.
The initiative also indicates SPARK’s commitment to evolving and meeting the needs of advertisers seeking ways to better connect with their audiences.
Brands interested in collaborating with SPARK Creators or AI influencers can reach out to spark.talents@revmedia.my for more information.
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